Retailer benefits
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Interact with your customers at any place. Our patent pending indoor positioning technology allows you to communicate with your app users at any position of your choosing in range of 1 meter accuracy. We are able to present for your end-user their shopping route and therefore improve the service and the customer engagement.
Pay-off
Hyper-local marketing will increase the effectiveness of your communication by a factor.
Adapt the elements of your marketing mix to reach specific customers. Enable consumers to find more information about goods and services, thus help in the crucial decision making moment.
Staff costs will fall as customers will be able to navigate and locate any product independently.
Encourage frequent visits with a more pleasant shopping experience and increase the expected average basket size.
Optimization
You set the rules here.
You customize when and where you want your message to appear, you are able to create thresholds for your budget and have complete control of the material you would like to push.
Target advertising based on product selection and location in the store and recommend relevant products at the point of sale.
Turn-key solution
Based upon your needs and infrastructure, we'll suggest one or an intermix of the several indoor positioning engines that we support. Send us your floorplans and we'll convert them into mobile-friendly maps.
If the appropriate positioning engine is mobile-centric, simply walk around your location with our mobile fingerprinter ( calibration software) to create digital fingerprints. This takes only a couple of hours depending on the size of your venue and enables your location to support Mappo's mobile centric indoor positioning solutions.
Use our API's to expand your own app functionalities.
We support Android and iOS.
Analytics
Our Big Data engine is the skill that we are the most proud of, knowing exactly which customers have come to your shop, at what times and how many minutes they spend at specific locations are all questions that constitute our bread and butter.
It is time to bring "brick and mortar" into the 21st century.